About Paw Plan
We build the dog-training app we wished existed: a plan that fits your dog, tools that work in the moment, and a real trainer to ask when you're stuck.
Why we built it
Most owners don't fail at training because they lack effort — they fail because generic advice doesn't survive contact with a real dog. A puppy that bites at 8 weeks and a rescue with separation anxiety need different plans, not the same video course. Paw Plan starts from your dog's age, breed, and behaviour, then adapts as you go.
How we approach training
Positive reinforcement, always
We teach what to do instead of punishing what went wrong. It's kinder, and on the evidence it holds up better over time.
Small steps, done daily
Five focused minutes beats an hour on Sunday. The plan is built around habits you can actually keep.
Honest about limits
An app is not a behaviourist. Where a problem needs hands-on professional help — serious aggression, deep-set fear — we say so plainly.
What's inside
- A personalised training plan built from your dog's profile
- 80+ step-by-step video lessons across four training stages
- In-app tools: clicker, ultrasonic bark button, training schedule, health journal
- Chat with certified trainers for the things a video can't answer
Standing behind it
Paw Plan is a digital subscription with a 30-day money-back guarantee on your first purchase — if it doesn't work for you, email us and we'll refund it. Cancel any time from your dashboard.